book now

YOU ARE

gorgeous!

Enough of copy-paste faces. We stand for timeless results that look and feel like you.

urGlow exists to help you say no to trends and filters. Beauty isn’t one-size-fits-all. 

Title

My mission is to not only enhance your gorgeous features, but also rewrite what beauty feels like. No pressure to be perfect. Just the space to show up and glow as you are.

WHAT I CAN DO FOR YOU:

Aquarelle Lip Blush

Lip tattoo that is soft. Effortless. Natural definition with a tint that flatters your features - no lipstick required.

Lash Enhancing

Eyeliner tattoo and lash lift that is subtle. Framing. Long-lasting. The kind of enhancement that just makes sense.

BB Glow Facial

Facial tone-up treatment that is glowy. Dewy. For that post-facial radiance, every day. Skin-perfecting Korean innovation.

Stretch Mark Revision

Stretch marks and scars treatment that is long lasting. Pigment-free skin rejuvenation that restores tone and texture.

you can do it yourself:

How to Book your Appointment

→ View availability in Gangnam, Seoul.

Before & After your Appointment

→ Everything you need to know to get ready!

Need a Consultation?

→ Say hello in my DMs or send an email.

Don't see what you're looking for? Click here to inquire and I'll get back to you as soon as possible (KST 10h to 18h)

MARILYN MONROE, ON the importance of embracing OUR unique qualities

"Imperfection is BEAUTY, madness is GENIUS and it's better to be absolutely ridiculous than absolutely boring"

Take it

from them:

“I used to feel like a ghost without makeup, but thanks to Loma’s amazing and detailed work, I finally have lips with such a beautiful color! I can’t say anything other than thank you so much!”

Karen 🇧🇷

Lip Blush

“I had a wonderfully relaxing experience getting a facial! It was so calming and my skin looked amazing afterwards! Thank you again!”

Betsy 🇺🇸

BB Glow Facial

"She was kind and very considerate of my concerns and explained everything about the procedure and aftercare. She made sure that I was comfortable"

Emily 🇯🇵

Lip Blush

"My skin looks AMAZING after the BB glow treatment and Loma has such gentle and soft hands, it felt like a spa visit. Thank you so much"

Sissel 🇨🇭

BB Glow Facial

"I was greeted with a warm and friendly welcome. It's a great space, so relaxing and I loved the little personal touch at the end"

Riona

BB Glow Facial

My

WORK

Natural. Defined. Elevated. See why clients from around the world trust urGlow.

the portfolio

HELLo, I'm LOMA SERNAIOTTO

ABOUT the 
ARTIST

Founder, artist & educator at urGlow, certified PMU artist, mother of twins and beauty obsessive.

After over a decade building my beauty business between Brasil and Korea, I've founded urGlow as a luxurious, foreigner friendly and LGBTQIA+ inclusive space for people to feel beautiful as they are.

You’ll find me tattooing gorgeous faces in Gangnam, managing a community for beauty pros online, and obsessing over client care like it’s a love language.

i'll just say it

 You Can't Afford to feel invisible

You deserve artistry that feels thoughtful and results that feel like you. 

This isn’t about trends. It’s about timeless enhancement, deep care, and results that empower your every move. It's about showing up as yourself, but becoming who you've always envisioned. Beautiful. Bold. Unafraid. 


I help you rediscover the beauty that’s already yours, the kind that doesn’t follow trends, ask for permission, or fade with time. 

We enhance what’s natural, not mask what’s real - and build trust, artistry, and intention into every step. Beauty that heals. Results that last. If you’re ready to glow softer, deeper, and more confidently than ever, we’ll get along just fine.

We don’t do copy-paste faces. We do beauty that listens, adapts, and lasts.

This is pigment that feels like power and artistry that honors your skin, your story, and your standards. You deserve to show up as you are. But more confident. And knowing you deserve the best care, best products and best life.

glowing

get

let's

Click here to book your appointment.
We'll take care of the rest.

@urglow.kr

Follow for healed results + studio updates + behind the scenes

Follow on Instagram!

Training

Learn my exclusive protocols & get beauty biz guidance you WILL use

Learn more

🇧🇷🇺🇸🇰🇷

Located in Gangnam, Seoul. Foreigner and LGBTQIA+ friendly 

Book Now!